What is CMS? A content management system (CMS) is utilized to manage the content of a Web site. CMS gives you access to control your website without needing any programming language. It lets you manage pages, media, menu items, website options, leads, forms, etc. CMS enabled websites are being used from Startups to Enterprise level companies.
A CMS system can also provide tools for one-to-one marketing. One-to-one marketing is the ability of a Website to customize its content and advertise the user’s specific characteristics using information provided by the user or gathered by the site (for example, a particular user’s page sequence pattern).
