What is CMS? A content management system (CMS) is utilized to manage the content of a Web site. CMS gives you the access to control your website without having a need of any programming language. It lets you manage pages, media, menu items, website options, leads, forms etc. CMS enabled websites are being used from Startups to Enterprise level companies.
A CMS system can also provide tools for one-to-one marketing. One-to-one marketing is the ability of a Website to customize its content and advertise user’s specific characteristics using information provided by the user or gathered by the site (for example, a particular user’s page sequence pattern).