Manufacturing · Gothenburg, Sweden
Export Enquiry Hub for a Swedish Industrial Supplier
Nordhaven Components AB
Nordhaven Components AB needed a bilingual product catalogue and RFQ flow European buyers could complete without emailing PDFs back and forth.
Client: Nordhaven Components AB · Location: Gothenburg, Sweden · Industry: Manufacturing
The problem
Nordhaven’s product truth lived in PDFs and tribal knowledge. German and Dutch buyers struggled with a Swedish-first site. Incomplete RFQs forced engineers into clarifying email threads that delayed quotes.
- Catalogue not filterable by certification, material, or dimension
- English pages were thin translations, not buyer journeys
- RFQ forms missed destination, volume, and standards fields
- ERP queue received messy free-text enquiries
The solution
We built a bilingual catalogue experience with downloadable drawings and structured RFQs that dropped clean tickets into Nordhaven’s ERP queue — then strengthened English technical SEO without abandoning Swedish search.
Our work
Product owners in Gothenburg validated taxonomy weekly. Flexus handled UX, development, content localization support, and SEO.
Catalogue taxonomy & buyer journeys
Modeled SKUs, certifications, and export-critical attributes. Mapped journeys for first-time vs returning buyers.
Bilingual catalogue build
Launched filterable product families, drawing downloads, and locale switcher with hreflang. Localized critical UI and RFQ labels.
RFQ → ERP integration
Structured payload fields (volume, destination, standards) and routed tickets with attachments into the existing queue.
Technical SEO & enablement
Optimized English product terms, cleaned duplicate PDF indexation, and trained export managers on enquiry SLA dashboards.
Team time invested
Hours include integration pairing with Nordhaven IT and bilingual QA.
| Role | Focus | Hours |
|---|---|---|
| Engagement strategist | Taxonomy, export KPIs | 110 |
| UX / UI designer | Catalogue UX, RFQ flows | 180 |
| Frontend / backend developers | Build, localization, ERP API | 420 |
| Content / localization support | EN/SV product narratives | 140 |
| SEO specialist | Hreflang, technical SEO | 120 |
| QA + PM | Bilingual QA, timeline | 80 |
Total Flexus effort: ~1,050 hours across 6 months.
Results
Export sales enquiries increased 61% over the following year. Incomplete RFQs became rare, and average engineering response time fell because tickets arrived with usable context.
- +61% export sales enquiries
- Fewer clarifying email loops before first quote
- English organic landing pages contributing measurable RFQs
- ERP queue quality improved (client operations survey)
“European buyers can self-serve the specs. Our engineers spend time on real opportunities.”
— Export manager, Nordhaven Components AB