The problem

Guests bounced between delivery marketplaces and an outdated site — direct ordering and reservations leaked commissions.

Unclear order CTA
Menu not mobile-first
Hours/locations buried
No owned ordering path

The solution

Flexus rebuilt the guest path for order/reserve, clarified menus, and owned the performance of direct channels.

Our work

Hospitality marketing + UX + engineering synchronized around service periods.

Discovery & conversion map

Weeks 1–2 · Strategist + Analytics

Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.

Message & UX rebuild

Weeks 2–8 · Design + Content

Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.

Build & performance

Weeks 6–14 · Dev + CRO

Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.

Launch & enablement

Weeks 12–16 · SEO + PM

Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.

Team time invested

Hours below are illustrative of a typical Flexus engagement for this class of site.

Role	Focus	Hours
Strategist	Goals, messaging	40
UX / UI	Templates, CTAs	130
Content	Journey copy	80
Developers	Build + speed	180
SEO / CRO	Launch QA	55

Total Flexus effort: ~540 hours across 4 mo.

Results

After launch, +34% movement on catering leads versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.

+34% Catering leads
Clearer primary CTA hierarchy on key templates
Faster mobile acquisition pages after performance work
Weekly metrics ritual shared by marketing and sales

“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Tartine Bakery

Tartine Bakery — CMS Website Builds Case Study