Real Estate · Austin, United States
Listing Nurture Engine for a US Property Collective
Pinecrest Property Collective
Pinecrest Property Collective turned open-house leads into nurtured tours with journeys agents would actually send.
Client: Pinecrest Property Collective · Location: Austin, United States · Industry: Real Estate
The problem
Open-house leads went cold in the CRM. Agents had no shared follow-up sequence, and the website treated every visitor like a ready-to-tour buyer. Generic drips sounded like a national franchise — agents refused to use them.
- One-size email nurture ignored buyer vs seller intent
- No handoff rule when someone requested a tour
- Listing pages lacked engagement signals for follow-up timing
- Agents forwarding random PDFs instead of shared assets
The solution
We segmented journeys for buyers, sellers, and relocators; built neighborhood content agents were proud to send; and automated handoffs when tour intent appeared.
Our work
Broker leadership and two agent champions co-wrote voice guidelines so automation still sounded local.
Lead taxonomy & voice
Defined segments, disqualifiers, and tone. Killed legacy drips agents hated.
Content & listing UX
Neighborhood guides, market updates, and listing engagement events for smarter timing.
Journey automation
Built CRM journeys with tour-request handoffs and agent notify rules.
Adoption & tuning
Office hours with agents, subject-line tests, and prune rules for unengaged leads.
Team time invested
Hours skewed toward content and CRM ops — the work agents feel day to day.
| Role | Focus | Hours |
|---|---|---|
| Engagement strategist | Segments, KPIs | 90 |
| Content strategist | Guides, email voice | 180 |
| Designer | Listing modules, templates | 80 |
| Web developer | Events, landing updates | 120 |
| Marketing ops | CRM journeys, fields | 170 |
| PM / enablement | Agent training | 40 |
Total Flexus effort: ~680 hours across 4 months.
Results
Nurture conversions (tour or listing consult) increased 2.4×. Agents reported fewer empty “just checking in” emails.
- 2.4× nurture conversions
- Higher agent adoption of shared sequences
- Clearer SLA when tour intent is detected
- Engagement-based follow-up timing on listing pages
“The sequences sound like us — not like a generic drip from a national franchise.”
— Broker-owner, Pinecrest Property Collective