Pharmaceuticals · India
Corporate Digital Presence for a Pharma Enterprise
Mankind Pharma
Mankind Pharma needed a corporate digital presence that balanced brand scale with clear pathways for professionals, partners, and public information.
Client: Mankind Pharma · Location: India · Industry: Pharmaceuticals
The problem
Enterprise complexity showed up as navigation sprawl. Audiences mixed together, and key professional resources were hard to discover.
- Audience IA unclear
- Heavy pages / slow media
- Inconsistent component system
- Compliance review slowed every update
The solution
Flexus introduced audience-based IA, a reusable component system, and workflows that respected compliance review without freezing the site.
Our work
Corporate communications and Flexus ran staged content approvals.
Audience IA
Separated public, professional, and partner journeys.
Design system
Built enterprise components with accessible patterns.
CMS implementation
Implemented templates, performance budgets, and editorial roles.
Enablement
Trained editors on compliance-friendly publishing.
Team time invested
Enterprise marketing-site engagement.
| Role | Focus | Hours |
|---|---|---|
| Strategist | IA | 90 |
| UX / UI | Design system | 180 |
| Content | Audience copy | 100 |
| Developers | CMS + perf | 300 |
| PM / SEO | Enablement | 70 |
Total Flexus effort: ~740 hours across 5 months.
Results
Professional portal engagement rose 36%. Editors shipped updates faster under the new component and approval model.
- +36% professional engagement
- Clearer audience navigation
- Reusable enterprise components
- Faster compliant publishing
“We can publish without reinventing the page every time — and it still looks on-brand.”
— Digital lead, Mankind Pharma