The problem

Infrastructure docs and marketing promised speed, but onboarding still required tribal knowledge and ticket ping-pong.

The solution

Flexus clarified onboarding journeys, example workloads, and conversion points for trial → paid.

Developer experience and marketing engineering shipped in phases.

Weeks 1–2 · Strategist + Analytics

Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.

Weeks 2–8 · Design + Content

Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.

Weeks 6–14 · Dev + CRO

Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.

Weeks 12–16 · SEO + PM

Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.

Hours below are illustrative of a typical Flexus engagement for this class of site.

Total Flexus effort: ~340 hours across 4 mo.

After launch, +41% movement on app launches versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.

“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Fly.io