Legal · Leeds, United Kingdom
Consultation Intake for a Regional UK Law Practice
Bramblewick Legal LLP
Bramblewick Legal LLP needed practice-area pages and paid search that attracted serious consults — without flooding fee-earners with misrouted enquiries.
Client: Bramblewick Legal LLP · Location: Leeds, United Kingdom · Industry: Legal
The problem
Bramblewick’s site looked interchangeable with other regional firms. Every enquiry hit one inbox. Employment and commercial partners spent evenings declining matters that never belonged on their desks. Paid search had been paused after a prior agency chased vanity clicks.
- Single generic contact form with no matter-type routing
- Thin practice pages that didn’t set expectations on process or fees bands
- No call tracking — partners argued about which channels worked
- Compliance concerns slowed every content update
The solution
We rebuilt intake as a filtered experience: clear practice-area stories, mandatory conflict-aware questions, and paid search limited to high-intent queries after conversion paths were ready.
Our work
Partners approved messaging in staged reviews. Flexus handled design, development, PPC, and tracking while the firm’s compliance officer reviewed public copy.
Matter mapping & risk rules
Documented which matters partners wanted, which to decline politely, and what the form must capture before a human touched it.
Practice-area pages & intake UX
Launched employment and commercial dispute pages with plain-English outcomes, timelines, and split forms. Added thank-you paths that set expectations on response times.
PPC relaunch with intent filters
Restructured Google Ads around intent phrases, added negatives for DIY/legal-aid noise, and tied conversions to call tracking plus form submits.
Enablement & reporting
Trained reception on routing. Delivered a monthly consult quality report partners still use in partnership meetings.
Team time invested
A compact Flexus team kept partner time protected while still moving quickly.
| Role | Focus | Hours |
|---|---|---|
| Engagement strategist | Intake rules, partner workshops | 90 |
| UX / UI designer | Practice templates, form UX | 140 |
| Content strategist | Practice copy, compliance revisions | 130 |
| Web developer | Build, forms, call tracking tags | 180 |
| PPC specialist | Account rebuild, weekly optimization | 140 |
| Analytics / PM | Reporting, training, QA | 40 |
Total Flexus effort: ~720 hours across 4 months.
Results
Over nine months including paid ramp, qualified consult requests rose 92% while cost per consult fell. Partners reported far fewer misrouted employment enquiries landing on commercial desks.
- +92% qualified consult requests
- Lower cost per consult after intent-focused PPC
- Clearer matter routing cut partner admin evenings
- Call + form attribution ended the “which channel?” debate
“We’re speaking to people who actually need us — not everyone Googling “solicitor” on a Saturday.”
— Managing partner, Bramblewick Legal LLP