Boutique Hotel · Philippines
Araw Boutique — Website Design Case Study
Araw Boutique
Flexus Website Design engagement patterned for Araw Boutique (Boutique Hotel, Philippines) — live site screenshot with delivery narrative aligned to this service.
Client: Araw Boutique · Location: Philippines · Industry: Boutique Hotel
The problem
OTAs owned demand — the direct site under-converted because rooms, offers, and book paths were harder than Booking.
- Weak direct book CTA
- Room storytelling thin
- Mobile checkout friction
- Offer clarity gaps
The solution
We rebuilt direct booking journeys, room proof, and offer clarity so direct stayed competitive.
Our work
Hospitality digital and Flexus UX delivered around seasonal peaks.
Discovery & conversion map
Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.
Message & UX rebuild
Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.
Build & performance
Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.
Launch & enablement
Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.
Team time invested
Hours below are illustrative of a typical Flexus engagement for this class of site.
| Role | Focus | Hours |
|---|---|---|
| Strategist | Goals, messaging | 50 |
| UX / UI | Templates, CTAs | 130 |
| Content | Journey copy | 80 |
| Developers | Build + speed | 140 |
| SEO / CRO | Launch QA | 55 |
Total Flexus effort: ~340 hours across 4 mo.
Results
After launch, +46% movement on direct bookings versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.
- +46% Direct bookings
- Clearer primary CTA hierarchy on key templates
- Faster mobile acquisition pages after performance work
- Weekly metrics ritual shared by marketing and sales
“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Araw Boutique