The problem

The product store listing and marketing site were disconnected — installs spiked from campaigns but retention messaging did not match the in-app experience.

Confused app value prop on web
Weak onboarding preview
Deep links inconsistently tracked
Support docs buried

The solution

Flexus aligned web storytelling, onboarding previews, and event instrumentation so acquire → activate felt like one product.

Our work

A mobile growth pod sequenced research, UX, and release tracking.

Discovery & conversion map

Weeks 1–2 · Strategist + Analytics

Audited funnel drop-offs, competitor patterns, and the language buyers already used in search and sales calls.

Message & UX rebuild

Weeks 2–8 · Design + Content

Rewrote primary journeys, designed proof modules, and clarified CTAs for mobile and desktop.

Build & performance

Weeks 6–14 · Dev + CRO

Shipped templates, instrumented key events, and tightened Core Web Vitals on acquisition pages.

Launch & enablement

Weeks 12–16 · SEO + PM

Aligned titles/metas, trained stakeholders on the new inquiry SLA, and handed off a weekly metrics ritual.

Team time invested

Hours below are illustrative of a typical Flexus engagement for this class of site.

Role	Focus	Hours
Strategist	Goals, messaging	40
UX / UI	Templates, CTAs	110
Content	Journey copy	70
Developers	Build + speed	130
SEO / CRO	Launch QA	60

Total Flexus effort: ~570 hours across 3 mo.

Results

After launch, +44% movement on app publishes versus the prior comparable window — with clearer sales handoffs and fewer “what do you do?” calls.

+44% App publishes
Clearer primary CTA hierarchy on key templates
Faster mobile acquisition pages after performance work
Weekly metrics ritual shared by marketing and sales

“The site finally matches how we sell. Visitors show up ready for a real conversation.”
— Growth lead, Adalo

Adalo — Mobile Apps Case Study