The website design process in 7 easy steps
Learn how using an organized website design process can assist you deliver more productive websites faster and much more successfully.
Web developers usually consider the website design process with a focus on technical matters for example wireframes, code, and content management. However good design isn’t about how exactly you incorporate the social media links or perhaps advanced visuals. Great design is really about creating a website that lines up having an overarching technique.
Well-designed websites offer much more than just appearance. They attract site visitors that assist people understand the product, company, and branding by having a number of indicators, covering visuals, text, and interactions. Which means every component of your website should work towards a precise goal.
But exactly how would you achieve that unified functionality of website? By having a holistic website design procedure that takes both form and performance into consideration.
For us, that website design approach needs 7 phases:
1. Define a Goal
In this preliminary phase, the designer would need to know the website’s purpose, normally in close cooperation with the customer or other stakeholders. Questions to examine and answer in this stage of the approach include:
- Who is the website for?
- What would they anticipate finding or do there?
- Is this website’s principal aim to enlighten, to sell, or to entertain?
- Will the site have to clearly express a brand’s core message, or possibly it part of a broader branding tactic having its own unique target?
- What precisely competitor sites, if any, can be found, and the way should this website be influenced by/different compared to, those competitors?
This can be the key to any website design process. If these types of questions aren’t all obviously answered in the brief, the entire project can trigger in the wrong track. It could be helpful to write down several clearly identified objectives, or perhaps a one-paragraph introduction to the anticipated aims. This helps to place the design and style on the right track. Be sure you know the website’s target market, and develop a working understanding of the competition.
2. Scope description
Probably the most common and hard problems plaguing website design projects is scope creep. The customer sets by helping cover their one goal in mind, however this progressively expands, evolves, or changes altogether throughout the design process – and subsequently factor you realize, you aren’t only designing and creating a website, but additionally an internet application, emails, and push notifications.
This isn’t always an issue for designers, as it can certainly frequently result in more work. However, if the elevated expectations aren’t matched by a rise in budget or timeline, the work can quickly become absolutely impractical.
3. Wireframe & Sitemap creation
The sitemap provides the foundation for almost any well-designed website. It can help give designers an apparent idea of the website’s information architecture and explains the relationships involving the various pages and content elements.
Developing a site without any sitemap is similar to developing a house without any blueprint. Which rarely winds up well.
The following factor would be to construct the wireframe. Wireframes provide a framework for keeping the site’s graphic layout and content elements, and could help recognize possible difficulties and gaps while using sitemap.
Even though a wireframe doesn’t include any final aspects of website design process, it’ll turn out to be valuable information for a way the web site could eventually look. Some designers use clever tools like Balsamiq or Webflow to create their wireframes.
4. Web content writing
When your website’s framework is within place, you can begin with more important part of the site: Unique Content.
Content serves two important objectives:
Objective 1. Content pushes engagement and actions
Initially, content involves readers and drives them to take actions important to fulfill a site’s goals. This really is impacted by both content itself (the writing), and just how it’s displayed (the typography and architectural things).
Boring, lifeless, and overlong writing rarely retains visitors’ interest for long. Brief, snappy, and interesting content holds them and can get them click links to other pages. Even when your website require a lot of content – and sometimes, they do – properly “chunking” that information by splitting it down into short paragraphs supplemented by pictures will help it maintain a light, interesting feel.
Purpose 2: Search engine optimization
Content also increases a site’s rankings for search engines. The technique of creation and improving content to show up in search is recognized as search engine optimization, or SEO.
Getting your keywords and key-phrases right is essential for the success of any website. I always use Google Keyword Planner. This tool shows the search volume for potential target keywords and phrases, so you can hone in on what actual human beings are searching on the web.
While search engines have become a lot more clever, so should your content techniques. Google Trends can be handy for figuring out phrases consumers actually use whenever they search.
Our design process concentrates on designing websites around SEO. Key phrases you need to rank well for have to be placed into the title tag – the closer to the beginning, the better. Search phrases must also appear in the H1 tag, meta description, and the body content.
Content that’s well-written, useful, and keyword-rich is definitely more easily found by search engines, all of which definitely makes the site more readily found.
Usually, your customer will produce the bulk of the content, but it’s crucial that you offer them with guidance on what keywords and phrases they need to use in the writing.
5. Website Graphic Design
Finally, it’s time for you to build the graphic design and style for the website. This section of the design approach will often be designed by present branding factors, colour options, and logos, as specified by the customer. But it’s also the phase of the website design process in which a good website design company can really stand out.
Pictures are taking on a higher role in website design now than in the past. Not only do high-quality images offer a website a professional look and feel, in addition they convey a message, are mobile-friendly, which help build trust.
Visual content is able to increase clicks, engagement, and earnings. But in addition, people are interested in visual images on a website. Furthermore images develop a page feel less difficult and simpler to digest, but they also boost the information in the text, and may even express vital messages without people even the need to read.
We advise employing a professional photographer to have the images right. Just keep in mind that huge, beautiful images can significantly decelerate a website. You should ensure that your pictures are as responsive as your site.
The graphic design is actually a way to converse and attract the site’s users. Set things right, and it can determine the site’s success. Get it wrong, and you’re yet another website address.
6. Proper Testing
After the site has all of its visuals and content, you’re all set for testing.
Completely test each page to ensure all links operate knowning that the site loads appropriately on all devices and web browsers. Mistakes could be the result of small coding errors, and even though it is usually annoying to locate and correct them, it’s safer to do it now than present a busted site to the public.
Have one last look at the page meta titles and descriptions too. Including the order of the phrases within the meta title can impact the overall performance of the page on a search engine.
When all things have been thoroughly tested, and you’re satisfied with the website’s performance, it’s time for you to launch.
Don’t assume this to go perfectly. There might be still some factors that need fixing. Website design is really a fluid and continuing procedure that requires constant maintenance.
Web design – and really, design in general – is all about finding the right balance between form and function. You need to use the right fonts, colours, and design motifs. But the way people navigate and experience your site is just as important.
Experienced designers needs to be trained in this concept capable to build a site that walks the delicate tightrope between the two.
An essential aspect to remember about the launch phase is the fact that it’s nowhere close to the end of the job. After the site goes live, you may constantly run user testing on new content and features, keep an eye on analytics, and improve your messaging. We hope this article on Website Design Process will surely help you hire the best designer for your site.